VIADIFUGA = WAY OF ESCAPE, a new line of ethical clothing, originated by an ideal: to join together fashion and style respecting human beings and the environment. Moving away from the logic of profit at any cost and buying  for the sake of buying, escaping from the spreading reality of overexploitation of environmental risorses.

The choice to use only certified natural and/or biological fibres represents a conscious move inclined to protect the natural balance of this unique world that we live in. The VIADIFUGA line will not contribute to the contamination of the environment, neither during the various processes of their production, from the cultivation of the fibres to their transformation, nor  during the disposal of the garments.

VIADIFUGA favours, for the tailoring of their garments, the skilled hands of women belonging to a Cooperative Society who’s purpose is to give a dignified occupation to alleviate inconvenient situations.  Scrupulous attention is made to ensure that the product is not manufactured in contexts of exploitation or  in denial of human rights and rights for laborers.

 

VIADIFUGA tries to maintain a short production chain,  using raw materials produced in Italy and local craftsmen for the transformation  of their products: the fabrics are purchased in Tuscany,  the designing of the models are realized in Florence, the packaging in Florence and province. VIADIFUGA is 100% Made in Italy!

Who, then enjoys using VIADIFUGA? Someone who is able to make bright choices, who cares and has a critical spirit, who buys with wisdom after being acquainted with the product, but is not required to sacrifice style and elegance which always defines100% Italian products .
VIADIFUGA,  thought of for people who think.